AI Insights · Timothy · January 2024
Top 5 iOS Business Apps Performance in South America Q4 2023
Discover the performance trends of the top 5 business apps on iOS in South America during Q4 2023, including key metrics like downloads, revenue, and active users.
In the fourth quarter of 2023, the performance of the top 5 business apps on the iOS platform in South America showed varied trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the weekly performance of these popular apps.
WhatsApp Business saw its weekly downloads mostly hover between 66K and 88K, peaking at 88.6K in early October. Revenue experienced a notable increase, peaking at $35 in mid-October and maintaining a steady flow between $11 and $33 throughout the quarter. The app also had a high number of active users, starting at 1.23M and slightly declining to 1.18M by the end of December.
Zoom Workplace had weekly downloads ranging from 30K to 65.7K, with a noticeable drop towards the end of December. Revenue remained relatively stable, averaging around $22K to $29K weekly, peaking at $29.4K at the end of September. Active users saw a decline from 386K at the start of the quarter to 164K by the end of December.
LinkedIn: Network & Job Finder experienced consistent weekly downloads, maintaining figures between 49K and 63K. Revenue exhibited a slight upward trend, peaking at $220.9K in mid-October, and generally staying between $167.6K and $196.5K. Active users started at 684.5K and decreased to 620.5K by the quarter's end.
Microsoft Teams had weekly downloads mostly between 27K and 64.5K, with a significant drop to 27.4K in the last week of December. Active users also saw a decline from 598.9K to 294.9K over the quarter. This app did not generate any weekly revenue during this period.
Adobe Acrobat Reader: Edit PDF showed steady weekly downloads, ranging from 25.8K to 38.9K. Revenue remained consistent, fluctuating between $37.7K and $46.8K weekly. Active users started at 965.5K and gradually decreased to 800.4K by the end of December.
For more detailed insights and data, visit Sensor Tower.